Edward IV of England. Reigned 1461-70 and 1471-1483.163

A handsome, affable, and strong king, he made the disastrous mistake of marrying Elizabeth Woodville and showing her family preferment.1

Shored up royal (Yorkist) power by building up royal estates until he owned one-fifth of all the land in England.293

A master showman, he hosted innumerable jousts and pageants, partly as propaganda exercises to show the stability, legitimacy, and power of his reign.294